Roadie Brew — Custom Merch & Chainstitch Partnership
AMR works with Roadie Brew across custom jackets, hats, premium merch, chainstitch embroidery and live event pieces as part of an ongoing brand partnership.
Overview
Our Role
amR has developed and produced custom merchandise for Roadie Brew, including jackets, hats, embroidered pieces and items created for live events. Our work has also included hand-guided chainstitch, adding a more personal, handcrafted element to selected pieces. Across the partnership, we’ve helped translate Roadie’s ideas into finished products that feel true to the brand.
Our Approach
That familiarity keeps the process focused. Instead of starting from scratch each time, we can spend more time dialing in the fabric, fit, chainstitch embroidery and finishing so every piece feels considered and consistent with what Roadie has already built.
The Result
For Roadie Brew, the partnership has helped turn the brand’s personality into merchandise people actually want to wear and keep. Across jackets, hats, premium pieces and live event work, the goal has been to make the merch feel like part of the Roadie world rather than just another branded product. That gives the team a more consistent way to show up across products and events, while giving customers something that feels connected to the brand they already know and support. Over time, that kind of consistency can make the merchandise feel more recognizable, more personal and more valuable to the people wearing it.
We've been working with Kai and amR for a while now, and we're grateful to have him as part of the Roadie family. He's created custom jackets, hats, high-end merch, and live event pieces for us, and his chainstitch work is consistently second to none. At Roadie, we believe people can feel when real care and craftsmanship go into a product, and Kai's work reflects exactly that. He's helped elevate how our merch looks and feels, works incredibly well with our team, and understands our brand as well as we do. We couldn't recommend him more. Great guy, great work, and we appreciate everything he does for Roadie.