A man viewed from behind wearing a cream-colored denim jacket with a large embroidered eagle design in red, blue, and gold on the back, standing on a rocky coastline at sunset.

ONE-OF-ONE · STITCHED BY HAND · WORLDWIDE SHIPPING

Custom chainstitch embroidery

MADE PERSONAL.

Turn your artwork, sketch, or idea into a one-of-one piece, hand-guided on a vintage chainstitch machine. Show us what you have in mind and get a custom quote within 48 hours.

GET A CUSTOM QUOTE
  • STARTING AT $65One of a kind. Made for you.
  • 50% DEPOSITPay the rest when it’s finished
  • WORLDWIDE SHIPPINGFree on orders over $200*
  • MADE TO ORDERReady in 4-6 weeks
  • Quote within 48hApprove before we begin

Custom Embroidery, Made to Stand Out

From one-of-a-kind denim jackets to bold leather pieces and custom brand collaborations, every piece tells a story.

  • Palm Trees & Moon
  • Eagle Leather Biker Jacket
  • Fuck It Statement Jacket
  • Desert Night Fedora
  • Golden Palm Trees & Red Lips
  • Salt Lettering Shirt
  • Mountain Sunset Landscape
  • Eagle Jacket
  • Capsule Western Shirt
  • Western Horse Scene
  • Blue Graphic Denim Jacket
  • Doodle Logo Jacket
  • Astronaut in Space

Worn by

  • Snoop Dogg
  • Jay-Z
  • Melissa McCarthy
  • Kelly Slater
  • Poppy Delevingne
  • Nina Chanel Abney

PICK YOUR PROJECT SIZE: FIND YOUR PERFECT FIT.

Every piece is drawn freehand on a vintage hand-guided chainstitch machine, so no two are exactly alike. Explore our starting prices below to see what your project might cost.

  • Name / Monogram

    from$65

    A name, initials, or a short word. A small personal detail that makes your piece one of a kind. Includes one design proof for approval.

  • Small Embroidery

    from$175

    Small custom embroidery for logos, symbols, names with a small icon, hat fronts, or patches. Ideal for chest and sleeve placements, with designs up to approximately 4 inches.

  • Custom chainstitch embroidery on a black denim western shirt, featuring a large pink and teal pill-shaped design with intricate textured stitching, contrasting black outlines and a red amR signature on the back

    Medium Embroidery

    from$295

    Perfect for upper-back and yoke designs, larger chest graphics, multi-color lettering with artwork, and statement patches. Designs up to approximately 8 inches.

  • Custom chainstitch embroidery denim jacket created for Lottie Rae x Levi’s, featuring a cowgirl in a light blue western outfit beside a rearing brown and white horse, with LOTTIE RAE stitched in red on the back

    Large Embroidery

    from$795

    Full-back embroidery featuring detailed illustrations, multiple thread colors, and filled-in designs. Ideal for larger custom artwork up to approximately 12 inches.

  • Custom chainstitch embroidery on a denim jacket featuring palm trees, a crescent moon and a colorful sunset landscape by amR

    Statement Embroidery

    from$1,450

    Full-coverage commissions: full back plus front, sleeves or collar, dense fill, and custom artwork developed with you from scratch.

  • Black and white line art illustration of a denim jacket shown from the back, with an arrow and text reading 'Sleeves are possible too!' on a plain white background

    Custom Placement & Materials

    From denim and leather jackets to shirts, hats, and more, we embroider a wide range of garments and materials. Most flat areas can be customized, including fronts, backs, and collars. Sleeves may require additional tailoring and are priced separately.

We can embroider a wide range of materials, from denim and leather to shirts and more. Most flat areas can be embroidered, while sleeves may require extra tailoring and cost more. All prices shown are starting estimates. We'll provide a final quote based on your design, size, detail, placement, and materials.

How it works

  1. Pick Your Starting Point

    Browse our starting prices to get an idea of what your project might cost. Choose the option closest to your design, and we'll take it from there.

  2. Show Us Your Idea

    Upload your artwork, sketch, or a quick mockup. AI⁠-⁠generated mockups are welcome too. Just show us what you have in mind, including the size, placement, and type of garment. You can send us your own piece or have us source one for you.

  3. Get Your Quote

    We'll get back to you within 48 hours with a custom quote and a link to pay your 50% deposit. Your quote is valid for 5 days, giving you time to review everything and lock in your project.

  4. Your Piece Comes to Life

    Once your deposit is in, we get to work creating your one⁠-⁠of⁠-⁠a⁠-⁠kind piece. It's typically ready in 4⁠-⁠6 weeks. Need it sooner? Rush orders may be available for an additional fee.

A quick mockup goes a long way. No need to make it perfect. Just send us a sketch, photo, or AI-generated mockup showing your design, where you'd like it placed, and roughly how big you want it. This helps us give you a more accurate quote with less back-and-forth.

Custom chainstitch embroidered burgundy western suit photographed in Joshua Tree, California, featuring colorful snake motifs, a stitched cross, intricate decorative artwork on the jacket, and matching embroidered trousers

Our Story

Your idea. Made by hand.

amR started in Los Angeles more than 15 years ago, making one-off pieces for people who wanted something personal, unexpected, and a little different from anything they could buy off the rack.

That's still at the heart of what we do. We work from your artwork, a reference, a sketch, or simply an idea, then stitch each piece by hand on a vintage chainstitch machine.

It might be a jacket, a wedding piece, a meaningful gift, or something completely your own. Whatever it is, the goal is the same: to make something that feels personal to you and like nothing else out there.

Start a custom project

Don’t believe us. Believe them!

See what our customers have to say about our work

Woman wearing a custom denim jacket with bold embroidered dog artwork by amR in Los Angeles

"I love my dog so much, and when my husband surprised me with him hand-stitched on my denim jacket, I couldn’t believe it! It was the most thoughtful and personal gift I’ve ever gotten."

Lana

Los Angeles

Bride wearing a custom denim jacket with personalised name and heart embroidery by amR for a wedding in London, UK

"Having amR custom design and stitch my wedding jacket was one of the best decisions I made for my wedding day. Kai worked with me personally and really tried to understand my needs for a custom jacket. Kai’s attention to detail is nothing short of incredible and it was the perfect accessory for the best day of my life!"

Lauren

London, UK

Woman wearing a light-wash denim jacket with custom chainstitch embroidery by amR in Los Angeles, California

"amR bought my old denim jacket to life with the coolest personal details! There is nothing like having something that is made custom just for you!"

Joanna

Los Angeles

Woman wearing a custom Vintage Byron Bay denim jacket with chainstitch embroidery by amR
Bespoke denim jacket with hand-guided chainstitch sun artwork and custom back lettering
Custom Harvest Moon denim jacket with embroidered back artwork created in Los Angeles
Custom denim jacket created for Aggie Lal with colorful embroidered back artwork and western-inspired details
Custom embroidery on the back of a tan jacket with a colorful moon and forest design
Custom chainstitch embroidered Western suit with colourful cactus artwork in California
Custom embroidered denim jacket with a colorful peace sign back design photographed by the beach in Los Angeles
Two custom denim jackets with chainstitch embroidery by amR, featuring cactus and palm tree back designs
Australian musician performing live in a custom-made Western hat with chainstitch embroidery by amR
Woman wearing a custom chainstitch embroidered light blue denim jacket on the beach, featuring colorful MIAMI lettering in pink and turquoise above a large golden sunset with retro-inspired stripes, handcrafted by amR
Custom chainstitch embroidered denim jackets with wave artwork for Ron Herman in Los Angeles
Custom chainstitch embroidered denim jacket with cactus desert artwork in California
Custom chainstitch embroidered Western suit with colourful cactus and desert artwork
Custom chainstitch embroidered denim jacket with hand-stitched desert landscape artwork
Custom embroidered denim jacket with astronaut artwork photographed in the Southern California desert
Custom Pioneertown jackets with western detailing and chainstitch-inspired artwork in California

Frequently asked questions

View all questions

YOUR CUSTOM PIECE

What can I have custom chainstitched?

We can create custom chainstitch embroidery on all kinds of clothing, accessories and textile pieces. Denim, canvas and other structured fabrics work especially well.

Some of the pieces we regularly work on include:

  • Denim jackets, jeans, vests and workwear
  • Shirts, T-shirts and sweatshirts
  • Hats and caps
  • Tote bags, bandanas and canvas accessories
  • Patches and fabric panels
  • Shoes and boots
  • Wedding jackets and statement pieces

Your design can be anything from a name, initials, date or small symbol to custom lettering, illustrations and full back artwork.

Denim jackets are a favorite because there’s so much room to make them personal. Custom chainstitch is also great for wedding pieces, meaningful gifts and favorite clothes you want to make your own.

Have something else in mind? Send us a photo and we’ll let you know if it’s a good fit for chainstitch embroidery.

Can I order a custom embroidered piece as a gift?

Absolutely. Custom chainstitch makes a great personal gift, whether you are thinking about a small symbol with a story behind it, a name or initials, artwork on a shirt, or a completely custom jacket.

Tell us that it is a gift when you submit your request and include the date you need it by. If you need us to source the garment as well, let us know in the form.

How long does custom chainstitch embroidery take?

Most custom pieces take around four to six weeks in production.

If you need your piece for a birthday, wedding, trip or another specific date, include that date when you send your request. Rush orders may be possible for an additional fee depending on the project and our production schedule.

Can I send my own jacket or garment for embroidery?

Absolutely. A lot of our custom chainstitch projects start with a jacket or garment they already own and love. It might be a favorite denim jacket, a well-worn piece of workwear, a shirt with some history, or something you simply want to make more personal.

Once your project is booked, we’ll send you the exact shipping or drop-off details. You can mail your garment to us, or arrange to drop it off at our Los Angeles or Australia location. Once the chainstitch embroidery is finished, we’ll ship your piece back to you.

If you do not already have the right garment, we can source one for you too. For denim jackets, we often work with Levi’s and recommend checking the Levi’s website first to find the style and size you like best.

Will my finished chainstitch piece look exactly like the artwork?

Your artwork or mockup is our guide, and we stay true to the overall design, placement and feel of it. The finished piece will not be an exact digital copy, though, because every amR design is guided by hand on a vintage chainstitch machine.

Small variations in the lines, curves and lettering are a natural part of the process and part of what makes each piece unique. No two amR pieces are exactly alike.

What if I have an idea but no artwork yet?

That’s totally fine. You do not need finished artwork to start a custom chainstitch project.

Send us whatever you have, whether it’s a rough sketch, a photo, a reference image, an AI mockup or just an idea you can describe. We can also help you find the right direction and figure out what will work best as chainstitch embroidery.

If you’d like us to create original artwork for your piece, we can do that too. Custom artwork is quoted separately based on what you need.

PRICING, TIMING & DELIVERY

How much does custom chainstitch embroidery cost?

Names and initials start at $65. Small pieces start at $175. Medium pieces start at $295. Large pieces start at $795. Full statement pieces start at $1,450.

These are starting prices rather than fixed packages. Your final quote is based on the size and detail of the artwork, materials, placement and the work involved in creating your piece. Once your quote is accepted, that is the agreed price for the project.

How do I get a quote for custom embroidery?

Send us your idea through the custom request form. Include your artwork, sketch or rough AI mockup if you have one, along with the garment you want embroidered, whether you are supplying it or need us to source one, your deadline and your shipping country.

We will review the project and reply with a quote within 48 hours.

How do I book my custom chainstitch project?

To book your custom chainstitch project, pay the 50% deposit using the payment link we send with your quote. Once the deposit is paid, your place in our production schedule is confirmed.

Your quote is valid for five days, giving you time to review everything before you decide.

Do you ship worldwide?

Yes. We work with customers all over the world and regularly send custom pieces to the US, Australia, Europe, Asia and beyond.

Just include your shipping country when you send us your project request. Once your custom piece is finished, we’ll ship it back to you wherever you are.

Shipping is free on US orders over $200. For orders outside the US, worldwide shipping is free over $300.

Still have questions?

Contact us