LIVE CHAINSTITCH EMBROIDERY AUSTRALIA
- 10+ Years of chainstitch experience
- Full-service setup
- BRAND & AGENCY READY
- AUSTRALIA-WIDE
Clients & collaborations
LIVE CHAINSTITCH EXPERIENCES FOR BRANDS
From brand activations and retail launches to corporate events and private celebrations, we create live chainstitch experiences tailored to your brand, guests and venue. Choose from names, initials, logos and custom artwork, with every detail planned before event day.
IDEAL FOR
- Brand activations
- In-store & retail events
- Product launches
- Corporate, VIP & private events
- Pop-ups, festivals & client gifting
WHAT’S INCLUDED
- Experienced chainstitch artist
- Vintage chainstitch machine & supplies
- Custom, brand-approved design menu
- Live guest personalisation
- Full setup & pack-down
WHAT WE CAN PERSONALISE
- Names & initials
- Brand logos
- Event-only designs
- Illustrations & motifs
- Dates, slogans & campaign graphics
MAKE YOURS THE EVENT GUESTS REMEMBER
- Draws people in: The vintage machine and live chainstitch naturally draw people in, encouraging them to stop, watch and stay a little longer.
- Makes it personal: Guests choose their design or wording and watch their piece being stitched in front of them.
- Keeps your brand in their hands: Guests leave with a personalised piece they can keep long after the event is over.
- Gives people something to talk about: The process is easy to watch, photograph and share, and adds something memorable to the event itself.
Australia Service Area
Serving Sydney, Melbourne & Australia
Based in Sydney, amR travels for events, brand activations and private bookings across Melbourne, Brisbane, the Gold Coast, Canberra, Adelaide, Perth and beyond. We work directly with venues and production teams to bring the full live embroidery experience to events across Australia.
VENUE & PRODUCTION READY
We coordinate with your venue, agency or production team to manage bump-in, access, setup and on-the-day logistics, so everything runs smoothly from arrival to pack-down.
Available across Australia
From major cities to regional and destination events, each booking is planned around your location, venue and event requirements.
- Sydney
- Melbourne
- Brisbane
- Gold Coast
- Perth
- Adelaide
- Canberra
- Sunshine Coast
- Destination events
WHAT CAN WE EMBROIDER AT YOUR EVENT?
Chainstitch works best on denim, canvas and other structured garments and accessories.
Popular items:
- Denim jackets, jeans and vests
- T-shirts, sweatshirts and workwear
- Hats, patches and fabric panels
- Tote bags, bandanas and canvas accessories
Personalization options:
- Guest names, initials and monograms
- Brand logos and campaign artwork
- Event dates, slogans and symbols
- Custom illustrations and event-only designs
Bring your own merchandise or let us help source suitable items.
Featured Project


Featured Project
Levi's® 150th anniversary
amR was selected to provide live chainstitch embroidery for Levi’s® 501® 150th anniversary celebration at The Abercrombie in Sydney.
With multiple artists stitching throughout the event, guests could have their Levi’s customised on the spot with artwork created especially for the celebration. Each piece was stitched live onto their denim and ready to take home that night.
The live customisation became part of the event itself, giving guests something personal to be part of and a one-of-a-kind piece to keep long after the celebration was over.
Working with Kai and amR has been a genuine pleasure. The craftsmanship is exceptional and his chainstitch experience shows in every piece. He is responsive, clear, collaborative, and genuinely cares about the outcome of every project. We wouldn't hesitate to recommend amR to anyone looking for a distinctive, high-quality embroidery experience.
See how live embroidery works
Want to see how we plan, design and deliver live embroidery from start to finish?
Available in Sydney • Melbourne • Brisbane • Gold Coast

Artists, Makers & Repairs
PLANNING AN EVENT IN AUSTRALIA?
Trusted by Levi's - Disney - Nordstrom - Vans - Doodles
- Artist, machine and all supplies included
- White label and brand-ready
- 10+ years of live chainstitch craft