LIVE PERSONALISATION FOR BRANDS & EVENTS

LIVE CHAINSTITCH EMBROIDERY AUSTRALIA

Premium on-site embroidery for brand activations, retail events and launches, creating memorable guest experiences through one-of-one personalisation.

  • 10+ Years of chainstitch experience
  • Full-service setup
  • BRAND & AGENCY READY
  • AUSTRALIA-WIDE

Clients & collaborations

  • Bassike
  • Levi's Australia
  • Wrangler Australia
  • Amplify Sydney
  • BMW Australia
  • Meta
  • TikTok Australia
  • Vans Sydney CBD
  • Pink Hope Charity Australia
Bassike
Levi's Australia
Wrangler Australia
Amplify Sydney
BMW Australia
Meta
TikTok Australia
Vans Sydney CBD
Pink Hope Charity Australia

LIVE CHAINSTITCH EXPERIENCES FOR BRANDS

From brand activations and retail launches to corporate events and private celebrations, we create live chainstitch experiences tailored to your brand, guests and venue. Choose from names, initials, logos and custom artwork, with every detail planned before event day.

IDEAL FOR

  • Brand activations
  • In-store & retail events
  • Product launches
  • Corporate, VIP & private events
  • Pop-ups, festivals & client gifting

WHAT’S INCLUDED

  • Experienced chainstitch artist
  • Vintage chainstitch machine & supplies
  • Custom, brand-approved design menu
  • Live guest personalisation
  • Full setup & pack-down

WHAT WE CAN PERSONALISE

  • Names & initials
  • Brand logos
  • Event-only designs
  • Illustrations & motifs
  • Dates, slogans & campaign graphics
Guest holding a custom chainstitched piece beside a vintage embroidery machine at an amR live embroidery event in Sydney, Australia.

MAKE YOURS THE EVENT GUESTS REMEMBER

  • Draws people in: The vintage machine and live chainstitch naturally draw people in, encouraging them to stop, watch and stay a little longer.
  • Makes it personal: Guests choose their design or wording and watch their piece being stitched in front of them.
  • Keeps your brand in their hands: Guests leave with a personalised piece they can keep long after the event is over.
  • Gives people something to talk about: The process is easy to watch, photograph and share, and adds something memorable to the event itself.
Vintage Singer embroidery machine at a live embroidery event in Sydney, Australia, with Sydney Harbour Bridge and Opera House in the background.
Map showing amR live embroidery service areas across Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide and Canberra

Australia Service Area

Serving Sydney, Melbourne & Australia

Based in Sydney, amR travels for events, brand activations and private bookings across Melbourne, Brisbane, the Gold Coast, Canberra, Adelaide, Perth and beyond. We work directly with venues and production teams to bring the full live embroidery experience to events across Australia.

VENUE & PRODUCTION READY

We coordinate with your venue, agency or production team to manage bump-in, access, setup and on-the-day logistics, so everything runs smoothly from arrival to pack-down.

Available across Australia

From major cities to regional and destination events, each booking is planned around your location, venue and event requirements.

  • Sydney
  • Melbourne
  • Brisbane
  • Gold Coast
  • Perth
  • Adelaide
  • Canberra
  • Sunshine Coast
  • Destination events

WHAT CAN WE EMBROIDER AT YOUR EVENT?

Chainstitch works best on denim, canvas and other structured garments and accessories.

Popular items:

  • Denim jackets, jeans and vests
  • T-shirts, sweatshirts and workwear
  • Hats, patches and fabric panels
  • Tote bags, bandanas and canvas accessories

Personalization options:

  • Guest names, initials and monograms
  • Brand logos and campaign artwork
  • Event dates, slogans and symbols
  • Custom illustrations and event-only designs

Bring your own merchandise or let us help source suitable items.

Curated custom embroidery design menu for amR live embroidery events in Los Angeles and Sydney.
The Full Experience

See how live embroidery works

Want to see how we plan, design and deliver live embroidery from start to finish?

Explore the process

Available in Sydney • Melbourne • Brisbane • Gold Coast

Live chainstitch embroidery at an event using a vintage embroidery machine in Sydney
  • Claire Hewitt

    Rated 5 out of 5 stars
    Executive Producer, Amplify Sydney

    We had the pleasure of working with Kai and amR for Levi's 150th Anniversary of the 501® jean in Sydney. amR’s creativity, attention to detail and professionalism helped make our activation a huge success. We look forward to working with amR in future.

  • Adam Bice

    Rated 5 out of 5 stars
    Marketing Director, Roadie Brew

    We've been working with Kai and amR for a while now, and we're grateful to have him as part of the Roadie family. He's created custom jackets, hats, high-end merch, and live event pieces for us, and his chainstitch work is consistently second to none. At Roadie, we believe people can feel when real care and craftsmanship go into a product, and Kai's work reflects exactly that. He's helped elevate how our merch looks and feels, works incredibly well with our team, and understands our brand as well as we do. We couldn't recommend him more. Great guy, great work, and we appreciate everything he does for Roadie.

  • Simon Haskell

    Rated 5 out of 5 stars
    VP Market Transformation, Levi's Australia

    Kai to me is one of the best Chainstitch Embroidery artists in the world today. I have trusted amR to deliver on projects with our biggest clients from Major League Baseball (MLB) to Disney.

Common questions

View all questions

PLANNING YOUR EVENT

Why choose live embroidery for an event?

Live chainstitch embroidery gives guests something to take part in, not just something to watch. They choose a design, watch it being stitched in front of them and leave with their item personalised on the spot.

The live embroidery becomes part of the event itself. The vintage machine, the artist and the stitching process naturally draw people in and give guests something to watch, photograph and share.

For brands and event teams, it’s a simple way to make merchandise more personal and memorable. Instead of another standard giveaway, guests leave with something made specifically for them that connects back to the event or brand.

Can we provide our own merchandise?

Yes. You can supply your own merchandise, or we can help source suitable items for your event.

Send us what you’re considering and we’ll check that it will work well for chainstitch embroidery before the event.

Where do you offer live embroidery in Australia?

We’re based in Sydney and provide live embroidery for events across Australia, including Melbourne, Brisbane, the Gold Coast, Sunshine Coast, Adelaide, Perth and Canberra.

We also travel to regional and interstate locations. Travel costs vary depending on the location and event schedule, so send us your event details and we’ll include any travel costs in your quote.

Can you work with our agency, venue or production team?

Yes. We regularly work with agencies, venues and production teams and can liaise directly with them before the event.

We’ll sort out the practical details with the right people, including access, set-up times, power, space requirements and pack-down, so everything is organised before we arrive on site.

Can amR work at large events and brand activations?

Yes. We work across large corporate events, conferences, festivals, retail activations and brand activations.

For bigger guest numbers, we can bring additional chainstitch artists and embroidery stations to increase capacity, keep queues moving and make sure the live embroidery runs smoothly throughout the event.

We’ll plan the set-up around your guest numbers, event length and the type of personalisation you’d like to offer. If you’re working with an agency, venue or production team, we can liaise with them directly beforehand so the set-up, access and timing all work with the venue and run sheet.

Can you create custom embroidery designs for our event?

Yes. We can create a custom selection of designs around your brand, campaign, or event, including logos, lettering, icons, and original artwork.

If you already have artwork in mind, send it over and we can adapt it for chainstitch. Before the event, we'll confirm the designs, thread colors, placement, and what we'll be stitching on.

Guests can then choose from the approved designs and watch their piece being embroidered live at the event.

EVENT SET-UP & CAPACITY

What’s included in a live embroidery booking?

We bring everything needed for the live embroidery, including the artist, vintage machine, threads and stitching supplies.

We handle the set-up and pack-down too, and confirm the practical details with your team before the event so everything runs smoothly on the day.

Do you have public liability insurance?

Yes. We hold current public liability insurance and can provide a Certificate of Currency to your venue, agency or production team when required. If your event has specific supplier or insurance requirements, send them through and we’ll provide the relevant documentation ahead of the event.

HOW MANY GUESTS CAN YOU ACCOMMODATE AT AN EVENT?

It depends on the designs, event length, and number of artists on-site. As a general guide, one embroidery station can usually complete around 120-150 personalized pieces during a full-day event, with many designs taking about 3-5 minutes each.

For larger events, we can add more artists and machines to increase capacity. We can also prepare part of the work ahead of time and finish the personalization live if that works better for the guest count.

Send us your estimated guest count and event hours, and we'll help you figure out the best setup.

How much space and power do you need?

A typical setup needs roughly 3m x 3m of space on a flat surface, plus access to a standard power outlet.

For more remote events without mains power, we can also offer alternative power options. If you're working with a smaller space, an outdoor venue, or somewhere with limited power, just let us know. We can usually find a setup that works.

We're also happy to coordinate directly with your venue or production team before the event to sort out access, power, timing, and setup.

PRICING & BOOKING

How much does live embroidery cost?

Every event is a little different, so pricing depends on things like guest count, event length, how many artists are needed, and whether you're bringing your own merchandise or would like help finding it.

Send us your event details and we'll recommend a setup that makes sense and put together a clear quote.

How far in advance should we book?

Booking early gives us more time to plan the artwork, test merchandise and secure your preferred event date.

If your event is coming up soon, still get in touch. We’ll let you know what’s possible based on availability and the preparation required.

Artists, Makers & Repairs

PLANNING AN EVENT IN AUSTRALIA?

Sydney, Melbourne & Beyond

Trusted by Levi's - Disney - Nordstrom - Vans - Doodles

  • Artist, machine and all supplies included
  • White label and brand-ready
  • 10+ years of live chainstitch craft

Send over what you know so far. Nothing has to be locked in yet.

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