Case Study

Weber Ranch Vodka

Live embroidery for Weber Ranch Vodka at Santa Monica Proper, featuring hand-guided chainstitch personalization and co-branded tote bags made on-site for guests.

  • ClientWeber Ranch Vodka
  • Primary CategoryLive Embroidery
  • Project TypeBrand Activation
  • LocationSanta Monica, Los Angeles, California
  • TechniquesHand-Guided Chainstitch Embroidery
amR live chainstitch embroidery event video filmed in Los Angeles

Overview

Weber Ranch Vodka brought amR to Santa Monica Proper in Los Angeles for a live chainstitch activation in 2026. Guests watched their tote bags come to life on-site, with each piece personalized during the event and ready to take home that night.

Our Role

amR provided on-site custom chainstitch embroidery for event guests, creating co-branded tote bags live throughout the event.

Our Approach

Using a vintage chainstitch machine, amR embroidered each tote bag in real time so guests could see the process from start to finish. The live setup made the craft part of the experience, while each finished piece felt personal and one of a kind.

The Result

The live embroidery activation added an interactive, branded experience to the event, with guests watching their co-branded tote bags being personalized on-site throughout the evening. Each piece was made individually and ready to take home, giving Webber Ranch Vodka a more personal alternative to traditional event gifting.

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