Clients & Collaborations

  • Art Basel
  • Levi's
  • Wrangler
  • TikTok
  • Nordstrom
  • Disney
  • cowboy colostrum
  • Vans
  • Outerknown
  • Doodles
  • Kendra Scott
  • Ron Herman
  • Buck Palmer
  • Pioneertown Motel California
  • Citizens of Humanity
  • Fred Segal
  • Birdwell Beach Britches
  • Kelly Slater Surf Ranch
Art Basel
Levi's
Wrangler
TikTok
Nordstrom
Disney
cowboy colostrum
Vans
Outerknown
Doodles
Kendra Scott
Ron Herman
Buck Palmer
Pioneertown Motel California
Citizens of Humanity

Chainstitch Embroidery

THE CRAFT BEHIND AMR

DRAWN WITH THREAD

Chainstitch embroidery is created on a vintage machine and guided entirely by hand. The artist draws every curve, letter and line in real time, giving each design its own texture, movement and character.

HOW WE BRING IT TO LIFE

CUSTOM MADE OR CREATED LIVE

From one of a kind garments to live embroidery at events, every amR project is built around the client, the setting and the idea. Each piece is created individually, giving it a finish that feels personal rather than mass produced.

  • Kai to me is one of the best Chainstitch Embroidery artists in the world today. I have trusted amR to deliver on projects with our biggest clients from Major League Baseball (MLB) to Disney.

  • We brought Kai in to do live chainstitch embroidery at our event at the Santa Monica Proper, and honestly, it made the night. Guests could watch their tote bags get stitched right in front of them, and there was a line for it most of the evening. Kai is just great to have around. He was great with our guests, easygoing with our staff, and unfazed when things got busy. Everyone went home with something no one else had, which is exactly what we wanted. If you're looking for chainstitch embroidery or a live activation, I'd point you straight to amR.

  • We chose amR to be our featured artist at Art Basel Miami and NFT New York. amR’s talent and commitment to his craft is unmatched. I would have no hesitation recommending amR to any brand who’s looking for a truly unique and interactive experience.

  • We've been working with Kai and amR for a while now, and we're grateful to have him as part of the Roadie family. He's created custom jackets, hats, high-end merch, and live event pieces for us, and his chainstitch work is consistently second to none. At Roadie, we believe people can feel when real care and craftsmanship go into a product, and Kai's work reflects exactly that. He's helped elevate how our merch looks and feels, works incredibly well with our team, and understands our brand as well as we do. We couldn't recommend him more. Great guy, great work, and we appreciate everything he does for Roadie.

  • Working with Kai and amR has been a genuine pleasure. The craftsmanship is exceptional, and his chainstitch experience shows in every piece. He is also incredibly easy to work with and fits seamlessly into our Levi’s team. He is responsive, clear, collaborative, and genuinely cares about the outcome of every project. His attention to detail is outstanding, and he always makes sure the final result feels polished and considered. We look forward to working with him again and would not hesitate to recommend amR to anyone looking for a distinctive, high-quality embroidery experience.

  • "What truly sets amR apart is their exceptional customer service. From the moment I reached out to inquire about their services, they were responsive, friendly, and accommodating. They took the time to understand my requirements and offered valuable suggestions to enhance the design. Their expertise and professionalism were evident throughout the entire process."

  • "I can't express how much I adore the chainstitch embroidery I received as a gift. The level of skill and artistry that went into creating it is remarkable. The intricate stitches and the choice of colors make the design come alive. The embroidery is beautifully framed, making it a focal point in my living room. It's a unique and memorable gift that I will cherish for years to come."

  • "Chainstitch embroidery has become my new obsession! The quality of the stitches is outstanding, and the finished product looks even better in person than in the pictures. The intricacy and precision of the design are truly impressive. I ordered a custom piece, and the artist perfectly captured my vision. I'm thrilled with the result and can't wait to showcase it in my home!"

  • "I'm blown away by the chainstitch embroidery I ordered! The design is absolutely stunning, and the craftsmanship is top-notch. amR paid attention to every small detail, resulting in a piece that is visually captivating. The colors are vibrant, and the texture created by the chainstitch technique adds an extra dimension to the artwork. It's a true statement piece that brings character to any space."

  • "I'm in love with the chainstitch embroidery I received from amR! The craftsmanship is impeccable, and the attention to detail is astounding. The design pops with vibrant colors, and the texture created by the chainstitch adds a unique depth to the artwork. It's a true work of art that brings joy to my life. I can't wait to add more chainstitch pieces to my collection!"

  • "Wow! I recently received a chainstitch embroidery piece from amR and it's absolutely mind-blowing! It's like my favorite artwork came to life on fabric. The vibrant colors and intricate stitches make it a true masterpiece. I can't help but stare at it every time I pass by. It's like having a little piece of magic I get to wear that really tells my story. I highly recommend chainstitch embroidery to anyone who wants to add a touch of whimsy and artistry to their life. It's pure joy stitched into every thread!"

Featured Project

Levi’s event artwork for a live custom embroidery activation by amR and Lottie Rae in Melbourne
Guest wearing a custom Levi’s denim jacket embroidered live during the Lottie Rae activation
Close-up of Lottie Rae’s Dollie cowgirl embroidery on a limited-edition Levi’s denim jacket

Featured Project

LIMITED-EDITION RETAIL COLLECTION

Levi's® x Lottie Rae

amR created the custom chainstitch embroidery for a limited edition Levi’s® ANZ collection with Australian artist Lottie Rae. Each Trucker Jacket featured her signature Dollie cowgirl artwork, turning iconic denim into a collectible piece.

Only 100 custom Trucker Jackets were released in Australia, available online and in store at Levi’s® Melbourne Central and Bondi Junction.

  • 100 CUSTOM JACKETS
  • CUSTOM EMBROIDERY
  • AUSTRALIA
The craftsmanship is exceptional, and Kai’s chainstitch expertise shows in every piece. He fits seamlessly into our Levi’s team and is responsive, clear, collaborative and incredibly easy to work with. He genuinely cares about the outcome of every project, and his attention to detail ensures the final result always feels polished and considered.
Levi's® Australia
Custom chainstitch embroidery being stitched by hand in Los Angeles