Los Angeles & Australia
Live & CustomChainstitch EmbroideryLive & Custom Chainstitch Embroidery
For events, brand activations and custom apparel
Clients & Collaborations
Our services
amR is a global creative studio based in Los Angeles and Sydney, creating live chainstitch embroidery experiences for events alongside custom embroidery, denim repair, and darning.
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live embroidery
view live embroideryOn-site chainstitch embroidery for events, pop-ups, brand activations and private celebrations.
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custom embroidery
view custom embroideryOne-of-one chainstitch embroidery for jackets, denim, gifts, and fully custom pieces.
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Denim Repair & Darning
view repairsExpert denim repair, darning, restoration, and visible mending for worn and damaged denim garments.
Chainstitch Embroidery
DRAWN WITH THREAD
Chainstitch embroidery is created on a vintage machine and guided entirely by hand. The artist draws every curve, letter and line in real time, giving each design its own texture, movement and character.
CUSTOM MADE OR CREATED LIVE
From one of a kind garments to live embroidery at events, every amR project is built around the client, the setting and the idea. Each piece is created individually, giving it a finish that feels personal rather than mass produced.
LIVE EMBROIDERY FOR EVENTS
See how we turn your brand and creative direction into a live embroidery experience guests want to be part of.
LOS ANGELES · SYDNEY · MELBOURNE · ON-SITE

What Our Clients Say
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Simon Haskell
Rated 5 out of 5 starsVP Market Transformation, Levi's AustraliaKai to me is one of the best Chainstitch Embroidery artists in the world today. I have trusted amR to deliver on projects with our biggest clients from Major League Baseball (MLB) to Disney.
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William Fries
Rated 5 out of 5 starsBrand Development, Weber Ranch VodkaWe brought Kai in to do live chainstitch embroidery at our event at the Santa Monica Proper, and honestly, it made the night. Guests could watch their tote bags get stitched right in front of them, and there was a line for it most of the evening. Kai is just great to have around. He was great with our guests, easygoing with our staff, and unfazed when things got busy. Everyone went home with something no one else had, which is exactly what we wanted. If you're looking for chainstitch embroidery or a live activation, I'd point you straight to amR.
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Evan Keast
Rated 5 out of 5 starsco-founder, DoodlesWe chose amR to be our featured artist at Art Basel Miami and NFT New York. amR’s talent and commitment to his craft is unmatched. I would have no hesitation recommending amR to any brand who’s looking for a truly unique and interactive experience.
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Adam Bice
Rated 5 out of 5 starsMarketing Director, Roadie BrewWe've been working with Kai and amR for a while now, and we're grateful to have him as part of the Roadie family. He's created custom jackets, hats, high-end merch, and live event pieces for us, and his chainstitch work is consistently second to none. At Roadie, we believe people can feel when real care and craftsmanship go into a product, and Kai's work reflects exactly that. He's helped elevate how our merch looks and feels, works incredibly well with our team, and understands our brand as well as we do. We couldn't recommend him more. Great guy, great work, and we appreciate everything he does for Roadie.
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Claire Hewitt
Rated 5 out of 5 starsExecutive Producer - Amplify SydneyWe had the pleasure of working with Kai and amR for Levi's 150th Anniversary of the 501® jean in Sydney. amR’s creativity, attention to detail and professionalism helped make our activation a huge success. We look forward to working with amR in future.
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Laura Gallagher
Rated 5 out of 5 starsMarketing Director, Levi's® AustraliaWorking with Kai and amR has been a genuine pleasure. The craftsmanship is exceptional and his chainstitch experience shows in every piece. He is also incredibly easy to work with and fits seamlessly into our Levi’s team. He is responsive, clear, collaborative, and genuinely cares about the outcome of every project. His attention to detail is outstanding, and he always makes sure the final result feels polished and considered. We look forward to working with him again and wouldn't hesitate to recommend amR to anyone looking for a distinctive, high-quality embroidery experience.
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Peter
Rated 5 out of 5 starsNew York City"What truly sets amR apart is their exceptional customer service. From the moment I reached out to inquire about their services, they were responsive, friendly, and accommodating. They took the time to understand my requirements and offered valuable suggestions to enhance the design. Their expertise and professionalism were evident throughout the entire process."
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Ashley
Rated 5 out of 5 starsLondon, UK"I can't express how much I adore the chainstitch embroidery I received as a gift. The level of skill and artistry that went into creating it is remarkable. The intricate stitches and the choice of colors make the design come alive. The embroidery is beautifully framed, making it a focal point in my living room. It's a unique and memorable gift that I will cherish for years to come."
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Kara
Rated 5 out of 5 starsSydney Australia"Chainstitch embroidery has become my new obsession! The quality of the stitches is outstanding, and the finished product looks even better in person than in the pictures. The intricacy and precision of the design are truly impressive. I ordered a custom piece, and the artist perfectly captured my vision. I'm thrilled with the result and can't wait to showcase it in my home!"
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Lana
Rated 5 out of 5 starsSan Fransisco, California"I'm blown away by the chainstitch embroidery I ordered! The design is absolutely stunning, and the craftsmanship is top-notch. amR paid attention to every small detail, resulting in a piece that is visually captivating. The colors are vibrant, and the texture created by the chainstitch technique adds an extra dimension to the artwork. It's a true statement piece that brings character to any space."
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Sam
Rated 5 out of 5 starsSalt Lake City, Utah"I'm in love with the chainstitch embroidery I received from amR! The craftsmanship is impeccable, and the attention to detail is astounding. The design pops with vibrant colors, and the texture created by the chainstitch adds a unique depth to the artwork. It's a true work of art that brings joy to my life. I can't wait to add more chainstitch pieces to my collection!"
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Joanna
Rated 5 out of 5 starsLos Angeles, California"Wow! I recently received a chainstitch embroidery piece from amR and it's absolutely mind-blowing! It's like my favorite artwork came to life on fabric. The vibrant colors and intricate stitches make it a true masterpiece. I can't help but stare at it every time I pass by. It's like having a little piece of magic I get to wear that really tells my story. I highly recommend chainstitch embroidery to anyone who wants to add a touch of whimsy and artistry to their life. It's pure joy stitched into every thread!"
Featured Project




Featured Project
Limited-edition retail collection
LEVI’S® X LOTTIE RAE
amR teamed up with Levi’s® ANZ and Australian artist Lottie Rae to bring her signature Dollie cowgirl artwork to life through custom chainstitch embroidery.
Just 100 Trucker Jackets were released online and at Levi’s® Melbourne Central and Bondi Junction, with the online release selling out the same day.
- 100 CUSTOM JACKETS
- CUSTOM EMBROIDERY
- AUSTRALIA
“The craftsmanship is exceptional, and his chainstitch experience shows in every piece. He is also incredibly easy to work with and fits seamlessly into our Levi’s team. He is responsive, clear, collaborative, and genuinely cares about the outcome of every project.”
CUSTOM CHAINSTITCH EMBROIDERY
One of a kind jackets and garments created from your artwork, references or original idea