Clients & Collaborations
Chainstitch Embroidery
DRAWN WITH THREAD
Chainstitch embroidery is created on a vintage machine and guided entirely by hand. The artist draws every curve, letter and line in real time, giving each design its own texture, movement and character.
CUSTOM MADE OR CREATED LIVE
From one of a kind garments to live embroidery at events, every amR project is built around the client, the setting and the idea. Each piece is created individually, giving it a finish that feels personal rather than mass produced.
Featured Project




Featured Project
Limited-edition retail collection
LEVI’S® X LOTTIE RAE
amR teamed up with Levi’s® ANZ and Australian artist Lottie Rae to bring her signature Dollie cowgirl artwork to life in custom chainstitch embroidery.
Just 200 Trucker Jackets were released online and at Levi’s® Melbourne Central and Bondi Junction, with the online release selling out in two minutes.
The craftsmanship is exceptional, and his chainstitch experience shows in every piece. He is also incredibly easy to work with and fits seamlessly into our Levi’s team. He is responsive, clear, collaborative, and genuinely cares about the outcome of every project.
