Case Study

Levi’s® x Craig Stecyk - Live Embroidery in Los Angeles

amR brought live embroidery to the Levi’s × Junk Food Tees & Jeans space on Abbot Kinney in Venice, CA, customizing denim on-site for the in-store experience.

Primary Category
Live Embroidery
Project Type
Retail Brand Activation
Location
Venice, Los Angeles, California
Scale
Retail Brand Activation
Techniques
Hand-Guided Chainstitch · Denim Embroidery · On-Site Personalization

Overview

For the Levi’s × Junk Food Tees & Jeans concept on Abbot Kinney in Venice, CA, AMR provided live embroidery and on-site denim customization as part of the in-store experience.

Customers had the chance to watch their pieces being customized in real time and leave with something that felt more personal. Bringing embroidery into the store made the process part of the experience and felt like a natural fit for Abbot Kinney.

Our Role

amR handled the live embroidery and on-site customization at the Tees & Jeans space in Venice. We embroidered pieces live in-store while customers watched and took care of the setup and production throughout the day. The goal was to keep things moving, keep the quality consistent and make the whole process easy for the customer.

Our Approach

We built the embroidery setup around the pace of a live retail environment. With denim, the details matter, but so does timing. We kept the workflow simple and steady so each piece could be finished properly without slowing down the experience.

The Result

For the Levi’s® x Craig Stecyk collaboration, live denim customization transformed the shopping experience into something more personal and memorable. Customers could personalize their garments, creating one-of-a-kind pieces that reflected their individual style rather than choosing something straight off the rack. This hands-on experience added value beyond the garments themselves while encouraging deeper customer engagement. For Levi’s, it created a more interactive retail experience, strengthened brand connections, and gave visitors a lasting reason to remember the activation.

VIEW ALL PROJECTSBook an amR experience