Who we are

amR is a custom Chainstitch Embroidery and experiential Events company founded in Los Angeles by chief Chainstitcher and designer, Kai Brown.

Kai has over 10 years experience working with some of the biggest brands in the US and Europe including Levis, Disney, Art Basel, BMW, Ron Herman, Nike, Fred Segal, Outerknown/Surf Ranch, Stagecoach Music Festival and Nordstrom to name just a few.

What we offer

Our passion and mission with amR events is to white label our service and combine it with our totally unique skill set of Chainstitch Embroidery.

Our aim is to bring this to brands in the form of one of a kind & engaging activations, influencer seeding and personalised gifting opportunities. This service can help any brand bring their next event, party or product launch to life with an original and interactive experience.

  • Bespoke Events
  • One-of-a-kind engaging activations
  • Influencer campaigns
  • Personalised Gifting

Why choose amR for your event?

Hosting an activation featuring Chainstitch Embroidery provides an interactive and hands-on experience for attendees. They can witness the creation of embroidered items in real-time, fostering engagement and interest in your brand.

Brands can also create a sense of exclusivity by offering limited edition chainstitch embroidered products during activations. This scarcity can drive demand and help to create a buzz around the brand.

Social Media engagement & Chainstitch Embroidery

Chainstitch Embroidery is now trending on social media. This stems from its visual appeal, association with craftsmanship, personalisation and storytelling potential.

Currently, a search for “Chainstitch Embroidery” over million views on TikTok and the hashtag #chainstitchembroidery on Instagram thousand impressions

amR has become a world leader in the craft with over 18k followers on Instagram. We share and post for all brands through our socials as well as create a reel to promote your brand as part of our collaboration and activation experience.

What does an amR event look like?

amR will supply and deliver the Chainstitch machine and table, thread and all supplies to make your activation a seamless experience.

  • Space measuring roughly 3m x 3m
  • For more remote events without mains power we can also offer alternative power options
  • Our space needs the machine to be placed on a hard flat surface that is protected from weather

Thanks for taking the time to checkout amR. If you have any questions about how we might be able to help you with your event or project please feel free to reach out to the contact below.